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Date: 1998-10-21

EU-Datenschutz: Handelskrieg mit USA befürchtet


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q/depesche 98.10.21/1
updating 98.10.8/3

EU-Datenschutz: Handelskrieg mit USA befürchtet

Das Inkraft/treten der EU-Datenschutzverordnung wird immer
mehr zum Thema in den US-Medien, je näher der 26.
Oktober rückt. Es ist nicht auszuschliessen, dass mit
diesem Datum ein schleichender Handelskrieg beginnt, der
logischerweise vor allem internationale Unternehmen treffen
wird.

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Robert O'Harrow Jr.
Business executives and government regulators have spent
years noodling about whether new rules are needed to
protect an individual's right to privacy in this information age.
The European Union, by contrast, agreed to "harmonize" its
member states' tough privacy protections three years ago,
and regulations born of that agreement take effect next
Monday, Oct. 26.

That could be a big problem for many businesses on this
side of the Atlantic. Under the new rules, the EU's 15
member countries are obliged to prohibit the transmission of
names, addresses, ethnicity and other personal information
to any country that fails to provide adequate data protection
as defined under European law.
...
Though no one expects the flow of information from Europe to
stop suddenly on Monday, anxiety about the new laws is
growing because no one is sure how they will be applied.
Each country will have separate privacy laws that cover the
mandates of the EU directive, and all have privacy agencies
to oversee those laws.
...
To weigh the task at hand, consider that Citibank alone has
7.7 million consumer accounts and about 9,000 employees
in EU countries.
...
American companies also may be prohibited from transferring
work records of European employees. Moreover, direct
marketers could face sharp limitations on how they use lists
of potential customers.
...
"It holds the potential for leading to disruptions in the flow of
data," said David Aaron, undersecretary for international trade
at the Department of Commerce, who has been involved in
talks with officials from the European Commission. "This
could have a major impact."
...
"The mood now is cautiously optimistic," said Harriet
Pearson, director of public affairs for IBM. Pearson said IBM
has been working for more than a year to prepare for the
regulations and is in good shape to comply. But she added
that many questions remain unanswered for large and small
companies alike. "It's a very uncertain equation at this point,"
she said.

full text
http://www.washingtonpost.com/wp-
srv/frompost/oct98/privacy20.htm








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published on: 1998-10-21
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